South Africa’s largest regional commercial radio station, KZN-based Gagasi FM, has joined forces with Loeries® Africa Middle East as the Official Radio Partner.
With a reach of over 1.4 million listeners comprising primarily of urban black young adults, the partnership will be highly instrumental in communicating and encouraging young creatives to take up successful careers in the brand communications industry.
“This is our third year of being hosted by the city of Durban and to solidify our relationship with KZN, we saw it fit to partner with a local radio station that sits on the pulse of the young and vibrant people in this region. We are excited to see what new life Gagasi FM will breathe into this partnership with us,” says Loeries CEO, Andrew Human.
In addition to sponsoring the Radio award category, Gagasi FM will also be the official radio broadcaster for Loeries Creative Week Durban this year and will host the legendary Chairman’s Welcome Party which will take place on Friday, 18 August.
“As Gagasi FM we are very delighted to be the official radio category partner for the Loeries. As a KZN-based station this partnership is key for us to showcase our authentic local feel to the delegates.
The alignment with the Loeries gives us a direct interaction with the trade community within the creative industry, in our home ground. As a commercial radio platform, celebrating creative excellence in the brand communication industry is of the utmost importance. This partnership also talks to the direction we are taking as a business, going forward, in terms of strengthening our commercial value and taking the brand to new heights,” says Gagasi FM Head of Brand, Phinda Magwaza.
Gagasi FM will be broadcasting live from the Inkosi Albert Luthuli International Convention Centre during Loeries Creative Week, keeping listeners tuned into all major events and activities taking place in Durban including the DStv International Seminar of Creativity, Loeries MasterClasses, the Loeries Fringe Festival and the glamour of the red carpet, as well as the awards ceremonies.
Loeries Creative Week Durban takes place from Monday, 14 August to Monday, 21 August 2017.