Online Radio

 

American Singer Solange Knowles Is Coming To South Africa.

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US singer and songwriter Solange Knowles is coming to South Africa for the first time later this year. She will perform live and headline the Afropunk Festival taking place on December 30-31 in Johannesburg. Taking to Twitter on Thursday, Solange confirmed the news with a list of performers. As the headline for the event, the..
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Kantar: Radio Enjoys A 26% Rise In Pharma Ads.

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Direct-to-consumer pharmaceutical advertising has quietly become the seventh-largest ad category in the U.S., based on total spending, racking up $6.4 billion in ad spending in 2016. That’s a staggering 64% increase since 2012. Radio has benefitted from the trend with pharma advertising up 26% from 2015 to 2016. A new report from Kantar Media drills..
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Interference Gets Durham Translator Forced Off The Air.

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An eight-month battle over a North Carolina translator has ended with the signal being forced off the air. Arohi Media paid $70,000 to buy the translator last year and then proceeded to relocate it from Pocomoke City, MD into the Raleigh-Durham market. But when Arohi Media signed on the now Durham, NC-licensed translator W252DK at..
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NY Market Report Says Radio, Brands Thriving In Metro Area.

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The New York Market Radio Broadcasters Association (NYMRAD) first-quarter 2017 “State of the Market Report” stresses that with a thriving city economy, companies have a formidable budget for advertising. In other words, NYMRAD could boast of good numbers for listeners and brands. “The New York area has the largest number of radio listeners and in..
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Price Loves Radio, And Local, As Townsquare Money Drivers.

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Within Townsquare Media, local media—including radio—proved to be the growth engine in an otherwise challenging first quarter. While the company’s total Q1 revenue fell 6.4% to $88.4 million, its local media segment managed positive results. The Local Marketing Solutions unit, which includes Townsquare’s 300+ radio stations, local digital, digital marketing solutions and e-commerce businesses, climbed…
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Cell-Only Homes Now Top Landline Homes—A Nielsen Challenge.

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For the first time in history, more than half of U.S. households (50.8%) have cut the cord to their landline telephones and rely exclusively on cellphones. This continuing shift to cell-phone-only (CPO) households has major ramifications for Nielsen and other researchers that use random-digit dialing to landlines to recruit survey participants, especially among younger demos..
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Traditional media is not dead for millennials… yet ???

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Online Radio

Radio listening Radio listenership tends to increase with age with the majority of listenership being at home. Boomers have a higher usage of radio averaging 82%, while only 75% of millennials have listened (yesterday data) and are using the traditional way of listening (through a radio set). The second most used device is cell phone..
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Digital Ad Insertion Is Hot New Radio Ad Territory.

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Digital streaming used to be an afterthought; now it’s important enough that radio stations are increasingly looking for how best to monetize those streams. And there’s no better way to do that, industry execs say, than digitally inserting ads into your stream. Simply put, stations can no longer just set it and forget it with..
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Broadcasters Go Beyond Simple Ad Targeting In Digital Streams.

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With digital listening on the rise, online radio ad breaks are beginning to sound different. On their digital streams, some radio broadcasters are breaking from established advertising patterns, experimenting with new styles of messages and tweaking spot loads. It’s AM/FM’s ongoing charter of keeping on top of listener and brand needs. Some stations are streaming..
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Why we did what we did: Behind the #reshuffle5FM

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When changes are made to radio shows it is often hard for anyone other than those at the proverbial coalface to understand. So we thought we’d elucidate in five (yes we love the number 5) key statements here. Why? Because we do what we do for you, the 5FM community. Why Roger Goode took breakfast..
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