While the bulk of podcast listening—70%, by some estimates—occurs on the Apple podcasting app, up to now, Apple provided only the number of downloads and no additional numbers. But podcasters have finally received the word from Apple they’ve long been waiting for: The tech giant will dole out at least some hard data on podcast..
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Apple Finally Delivers On Limited But Useful Podcast Data.
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As Social Media Grows, So Must Methods To Reach All Demos.
For years social media has been very much the playground for Millennials and Generations X and Z. But as Baby Boomers have adapted to the various social platforms, radio stations that target the 25-54 money demo (and older) have had to adapt as well. The social media explosion can be traced back at least ten..
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We’re only human, after all, and radio connects us
Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicated relationship between science and art. The panel included key industry leaders including Kurt Johnson, senior VP of programming at Townsquare Media; Michael Martin, senior VP..
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