Posts tagged with 'radio advertisement'

 

The NAB Show 2018 Wrap-Up: The Digital Revolution Rules.

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It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.

During the National Association of Broadcasters convention last week in Las Vegas—which brought together 94,000 attendees from 161 countries and 1,800+ exhibitors—station streaming has become a given. Add proprietary websites and social media, and the likes of mobile apps, smart speaker skills, podcasting, ROI and geo-fencing.

Indeed, all of this dizzying change is, in fact, prompting broadcasters to reimagine what business they’re in, Entercom senior VP, Corporate Business Development Tim Murph
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NAB Show: Digital Experts Share Smart Device Strategies.

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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines. The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.

At the Wednesday NAB Show session, “Maximizing Smart Devices and Mobile Apps for Radio,” executives from Beasley Media Group and Hubbard Radio shared their efforts to stay ahead of the curve.

Steve Meyers, Executive VP of Digital for Beasley, explained that his company has made the leap to a new mobile app platform for each of the company’s 63 stations in 15 markets, with a focus on next-generation features—which he admits continue to evolve. The media company began the design phase six years ago, working with jācappps.

Recognizing that more than 70% of its audien
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Stanley Cup Playoff Hockey To Air On Westwood One.

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The quest for Lord Stanley’s Cup gets underway tonight with Westwood One providing live play-by-play coverage beginning with the drop of the puck as the Vegas Golden Knights host the Los Angeles Kings in Game One of their Western Conference series and culminating with the crowning of the 2018 Stanley Cup Champion.

In conjunction with NBC Sports and NBC Sports Radio, Westwood One will broadcast several playoff games throughout the next few weeks, including Game 3 between the Anaheim Ducks and San Jose Sharks on Monday, April 16 and Game 4 between the Nashville Predators and the Colorado Avalanche on Wednesday, April 18. Other playoff games in the first two rounds will be announced at a later date. Coverage will continue with the audio broadcast of every game of both Conference Finals as well as the Stanley Cup Final.

Kenny Albert will handle play-by-play duties alongside analyst Joe Micheletti. The duo will will serve as the lead broadcast crew for We
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IHeart And Youngstown State Athletics Extend Agreement.

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iHeartMedia and Youngstown State University Athletics have extended their agreement keeping YSU football and men’s and women’s basketball on “NewsRadio 570” WKBN and “The Sports Animal” WNIO (1390) Youngstown, OH through the 2020-21 season.

“YSU is a cornerstone of our community and we are very proud to continue our partnership with them,” iHeartMedia market president Robert Hotchkiss said. “We’ve expanded our coverage of YSU Athletics over the years and recently decided to feature additional coaches and student-athletes on the weekly programs.”

iHeartMedia Youngstown has broadcast YSU football and basketball games since 2002 with football and men’s basketball games airing on WKBN and women’s basketball games carried on both stations. Additional YSU Athletics programming includes the football and basketball coaches show, “Penguin Playbook,” which airs Monday nights on WNIO and the “Fifth Quarter Call-In Show,
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Nielsen Reveals Top 2017 Radio Advertisers Based On Total Spend.

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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.

Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.

For spoken word radio, Zip-Recruiter was the top spender in the 48 PPM markets for 2017, dedicating $11.1 million over the airwaves. The top 5 there is fleshed out by Comcast Xfinity ($8.6 million), GEICO ($7.7 million), Mattress Firm ($6.8 million) and Accufacts Research ($6.8 million).Continue reading…

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