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Triton Digital announced the integration of its a2x programmatic audio marketplace with DynAdmic, a content-targeted video ad network whose technology analyzes spoken-word audio for targeted ad placement.

DynAdmic’s audio recognition technology analyzes spoken-word inventory in podcasts and talk radio to understand the topics being discussed and then assigns categories and keyworks based on those topics, which advertisers can then use to target their ads.

Under the partnership, DynAdmic will use its proprietary audio recognition technology to offer its advertisers digital audio inventory within the a2x marketplace.

“We are pleased to have integrated DynAdmic with a2x and are proud to provide their clients with access to highly targeted inventory from the world’s top audio publishers,” said Triton Digital managing director, market development and strategy Benjamin Masse. “Everybody wins with targeted ads, as they greatly improve the lis
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Entercom has recruited a pair of digital publishing vets in new executive roles at Radio.com as it prepares to make a strategic shift at the streaming audio platform it acquired last November from CBS Radio.

Pamela Russo, most recently with Meredith Corp., will join as senior VP and general manager on April 30, while Entertainment Weekly executive editor of digital Christopher Rosen comes on board as editorial director.

Entercom says Russo will oversee the Radio.com brand and business, focusing on advertiser and consumer products, client development and revenue growth, content and talent partnerships, distribution strategy, and audience development. Tapping into the company’s radio stations and live events, she’s tasked with developing the streaming service’s brand voice and positioning, while building out its staff to a quickly grow the platform.

Rosen will take a content development role, overseeing editorial and video strategy, while m
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Well Triton Digital Integrates DynAdmic Into A2x Marketplace.

HOT NEWS:- Entercom Recruits Digital Publishing Execs To Radio.Com.