As data becomes increasingly essential to advertisers, while media platforms are digging deeper to deliver numbers and credible ROI to marketers, technology pundits are calling this the “age of outcome.” And radio has gotten with the program.
In a new blog post, the Radio Advertising Bureau says, “Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.”
In its Radio Matters blog, the RAB adds, “There are many rich and robust data stories coming out of radio that shed light on the interests and behavior of loyal and passionate consumers.” In hand, data is driving successful campaigns for brands that are “leveraging the insights to optimize and reinvest in their plans, messaging, promotions and schedules on radio stations across the country.”
In the ROI arena, the RAB
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