Survey: Listeners Prefer Local Over National Contests.

When it comes to radio contesting, more listeners like local than national. That’s the finding of a new NuVoodoo Ratings Prospects Study, which found that 59.8% of respondents are more likely to play a local radio contest with a smaller prize than the 35.7% who said they were more likely to play a national radio contest with a larger prize.

NuVoodoo provided a choice between two hypothetical contests: one where the 25th local caller wins $250, the other where the 25th nationwide caller wins $1,000. It found that the smaller prize – against a smaller, local entry pool – beats the larger, nationwide prize by better than a two-to-one margin.
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