AM/FM radio continues to dominate a rapidly expanding audio universe in the U.S., accounting for half the time Americans spend listening to audio. AM/FM grabbed a 50% “share of ear” according to new first quarter 2018 data from Edison Research – more than triple that of streaming audio. The new numbers include both AM/FM radio delivered over the air and via online streaming. But broadcast radio receivers are far and away the top device for listening to audio.
Since its inception four years ago, Edison’s quarterly Share Of Ear studies have become the de facto way to stack various audio sources up against one another to see how Americans allocate their audio time. With AM/FM, streaming and podcasts each measured by different measurement providers, using different methodologies, Share Of Ear has emerged as the definite single-source barometer for all things audio.
At 50%, the amount of time Americans 13+ spend with AM/FM is more than triple that for streaming audi
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