“Give it back to South Africa” - Beyoncé and Tiffany & Co are accused of using a “stolen blood diamond” in their advertising campaign. This story not only exposes the ignorance in the world about South Africa’s history, but more and more, large multinational companies that became rich from colonialism, yet who constantly blame white South Africans, are caught out when they try to hide behind blacks to cover up their sins, and try cover their enormous profits from colonialism in innocence.
In this case, it’s Tiffany & Co. who directly benefited seeing that the diamond has remained in their possession since they bought it in Kimberley in 1878! Imagine being told to give your priceless diamond to a bunch of black despots, who would immediately sell it off to another big multinational, and then greedily divide up and consume the proceeds!
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